I like things that move without resistance.
Especially when it comes to content.
Whether I’m writing for myself, running a blog for millions, or helping someone fix their publishing rhythm, one thing never changes:
You need a system.
Here’s mine.
1. Capture: No idea left behind
This is the most important part.
And the most ignored.
Every content problem is a capture problem in disguise.
I use:
Apple Notes for quick thoughts
A few DM drafts to myself when I don’t want to lose the thought
If it takes more than 5 seconds to save an idea, it won’t get saved.
2. Organize: Everything lives in my notes app
I am a big believer that everything that should be simplified should be.
Complex workflows only make things shitty.
→ system, story, AI, tweet, thread, newsletter, etc.
This helps me batch things later.
3. Create: From messy to publishable
I usually start from a rough bullet or note.
I write fast. Edit slower.
My best writing tip: cut what doesn’t sound like you.
4. Schedule: I don’t rely on memory
I remove the decision fatigue entirely.
5. Repurpose: Make the system work for you
One idea → multiple formats:
Newsletter intro becomes a thread
The thread becomes a LinkedIn post
You don’t need more ideas.
You need a way to reuse the good ones.
6. Track: Gut feel + signals
Once a week, I do a 5-minute review:
What worked
What flopped
What got replies or DMs
What I enjoyed writing
I don’t obsess over metrics.
I use them to decide what to double down on.
TL;DR: My content system runs like this
Capture → Organize → Create → Schedule → Repurpose → Track
It’s lightweight.
It’s flexible.
And it works even when I’m tired, busy, or unmotivated.