You don’t need another content “tip.”
You need a system.
Something that works when you’re tired.
When work gets busy.
When motivation disappears.
Here’s the exact 7‑step content system I’d build this weekend — if I were starting from scratch.
1. Set your 3 content pillars
Don’t overthink this.
Choose 3 themes you want to be known for.
That’s it.
Mine:
Systems
Content strategy
Growth
Write yours at the top of your idea board.
They’ll become your filters and these should be the ideas that actually move the needle.
2. Build a Notes board for capture
The second, an idea pops up:
Drop it on the board
Don’t polish it
Don’t let it sit in your head
Set up 3 columns:
Raw Ideas → Drafting → Published
(You can do this in Notion or Google Docs, too. The tool doesn’t matter.)
3. Define your “posting rhythm”
Not a calendar. A rhythm.
Something like:
3 tweets/week
2 LinkedIn posts/week
1 newsletter/week
1 blog/day
You’ll adjust it later.
Just commit to a beat — it keeps the machine moving.
4. Create 1 content repurposing rule
You don’t need 10 new ideas a week.
You need 1 good idea, shared 3 ways.
Mine:
A tweet becomes a thread
That thread becomes a LinkedIn post
That post becomes a newsletter opener
Content multiplies when you repurpose on purpose.
5. Use AI for speed, not strategy
I use AI at 2 key moments:
When I need help getting started
When I need to repurpose content fast
Never for tone. Never for final edits.
It’s not my voice — it’s my assistant.
6. Schedule it before Monday
Sunday is when I queue posts for the week.
That way, I’m not relying on “feeling it” during the week.
Momentum stays alive.
7. Track performance weekly
Don’t obsess over metrics. But do check:
What posts resonated
Which formats underperformed
What you want to do more of
Create → Learn → Improve → Repeat
That’s the cycle.
It only counts if it moves the needle.
Final thoughts
This system has helped me:
Manage content for myself + startups.
Publish consistently without burning out
Build trust, not just traffic
You can copy it, tweak it, scale it.
The goal is simple:
Make publishing feel light.
— Kanishka