Funnels are dead.
At least the way we used to think of them.
It’s not a straight path anymore where someone discovers you on Google, signs up for your newsletter, and eventually buys. Instead, it looks more like chaos: Reddit today, ChatGPT tomorrow, an Instagram reel next week, then a podcast mention two months later.
And somehow, all of those moments connect back to you.
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The Shift: From Funnels → Loops
Traditional funnel thinking assumes:
Awareness → Interest → Conversion → Retention.
Each stage is linear and predictable.
But today’s reality:
People bounce between channels, platforms, and touchpoints.
Discovery is fragmented (AI, social, forums, friends, newsletters).
Trust compounds over multiple interactions, not a single funnel.
That’s not a funnel. That’s a loop.
Why Loops Work Better
People don’t “convert” once. They orbit around your brand.
Trust builds in layers. A Reddit thread + a social post + a friend’s share = credibility.
Speed matters. You need to test new formats, platforms, and angles quickly. Fail fast. Win fast. Double down.
Instead of trying to force people through a funnel, you create loops where they keep encountering you, each time strengthening the relationship.
What Stays the Same
At the core, nothing changes:
You still need to connect with people.
You still need to build trust.
You still need to deliver value.
But the system you think in changes. It’s no longer about control. It’s about adaptability.
Takeaway
Stop asking: What’s my funnel?
Start asking: What loops am I creating that keep bringing people back to me?
The creators and companies that win are the ones who:
Experiment fast.
Learn fast.
Double down on what clicks.
Funnels are straight lines.
Loops are compounding flywheels.