I’ve run content for myself.
I’ve run content for startups.
And here’s the truth:
Waiting for “inspiration to strike” is the fastest way to stall.
What actually works is having a system, one that takes you from idea → published post in under 12 minutes.
Here’s how.
Step 1: Capture (30 seconds)
Every good post starts as a messy note.
I capture mine the second they show up:
In a Google doc, if I’m at my laptop
In Apple Notes, if I’m on my phone
Even in my DM drafts, if I’m mid‑scroll
The key is speed.
Don’t judge the idea. Don’t rewrite it. Don’t make it sound smart.
Just capture.
Step 2: Draft with AI Assist (2 minutes)
When I’m ready to turn a note into a post:
I paste it into ChatGPT
I tell it: “Write a rough post in my style, keep it casual, keep it short.”
I don’t care if it’s perfect, I just want something on the page
AI here is like an intern.
It gets the grunt work done so I can focus on the good stuff.
But to be clear—I don’t suggest using AI to do the thinking (or even the real writing, tbh). That part still has to come from you. AI can just help move faster through the mess.
Step 3: Tighten (5 minutes)
Never post AI output as‑is.
This is where you:
Rewrite phrases in your style
Add a hook that sounds like you
Cut filler until every line matters
Pro tip: Read it out loud.
If it sounds fake when you read it, it’ll feel fake when they read it.
Step 4: Schedule (1 minute)
If you like it, you schedule it immediately.
If you don’t, you rope it back into the idea bank to revisit later.
for my posts, I use Typefully for Twitter and LinkedIn.
for teams, I suggested building a buffer of 30-40 days in advance.
This way, I’m never relying on “remembering” to post.
Step 5: Repurpose (3–4 minutes)
One post → multiple places.
Turn a tweet into a LinkedIn post (or vice versa)
Drop it into your newsletter as a quick tip
Save it for a future carousel or thread
That’s how a single 12‑minute sprint turns into 3–4 pieces of content.
Why This Works
No blank‑page syndrome. Start from raw notes
No time wasted “thinking” about posting
No dependency on daily creativity
Your archive grows every single week
If you take one thing from this:
Stop waiting for the perfect window to create.
Build a fast lane for your content — so you can hit publish even on your busiest day.
My goal is to make these genuinely useful for the systems you’re building.
I’m always open to replies, suggestions, and questions—hit reply anytime.
Next week I’ll be sharing how to use AI as your intern!