In partnership with
Let’s get this out of the way: I hate the term “personal brand.”
It sounds fake. Forced. Like you’re turning yourself into a product instead of a person.
So let’s skip the “brand-building” talk.
Let’s talk about showing up — in a way that actually feels real.
How to share what you’re thinking, what you’re building, and what you care about — even when life’s chaotic.
Not to “grow an audience.”
Just to show up. Consistently. Honestly. As you.
Here’s how I do it 👇
1. Pick two platforms that feel natural
Don’t overthink this.
Just ask yourself: “Where can I show up with ease?”
For me, it’s X (Twitter), Linkedin and my newsletter.
I love writing. I can do it from anywhere.
No lights, no cameras, no edits.
If you’re trying to juggle YouTube + TikTok + LinkedIn + Twitter all at once, you’ll find it difficult to crack.
Start with one. Add another later.
2. Capture ideas constantly
You’ll lose 90% of your best ideas if you don’t catch them in the moment.
So write everything down:
In Apple Notes
In DMs to yourself
In random drafts
Don’t wait for a “content day.” Make capturing ideas your only non-negotiable
No idea is a bad idea, and you never know what could work.
3. Batch on Sundays
This is the cheat code.
Pull 2–3 notes that stand out
Turn them into drafts or outlines
Queue them up for the week
You’ll thank yourself by Wednesday.
4. Be useful
When I’m short on time, I default to:
Sharing a system that’s helping me
Answering a question someone asked that week
Writing a one-liner about something I can’t stop thinking about
The truth is “building a personal brand” just sounds vague. Build a system that lets you show up as you.
One you can keep up with, even on rough days.
The goal is to be known well, not just well known.
Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.